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The shop windows of successful, well ordered
stores display their most attractive goods and those which are set
forth as bargains.
Window dressing is an art, and those who are
successful in this branch of artistry receive large salaries, for
it is the store's shop window that is relied upon to attract trade
and to display and advertise the goods in which the store deals.
All window dressers essay, as best they can, to
have their shop windows attract your attention, to remind you of
something you need, to suggest the purchasing of things you had
not thought of. A well dressed shop window is rich in
alluring suggestion. It is like a finger beckoning you to
come into the store, and if the windows are skillfully dressed,
they attract to the store hundreds of buyers each day.
Human personality is a distinctive shop window
which plainly discloses the nature of the mentality that dressed
it. In this shop window is displayed traits of character and
predominating thoughts which register deportment, conversation and
carriage. All this tells the world the quality of thought of
each person just as graphically as the shop window tells the
public what the store handles.
Your personality and your atmosphere are, indeed,
your shop window, as is the canvas on which the cinema pictures
are shown. Your thoughts are the films that run through the
machine. The power of your mind is the light, and it would
be useless to attempt by any cleaning fluid to erase
the picture on the canvas while the light was on and the film in
the machine. Therefore, it is impossible to disassociate
your thoughts from your personal appearance and atmosphere.
If you feel hopeless, you express it in your dress, even to the
set of your necktie. You express it in your carriage, and it
is plainly written on your face. There is nothing in your
shop window to attract the things you wish to come to you.
Your shop window repels those, that, were it dressed attractively,
would be drawn to you. Therefore, it is most important to
make a study of dressing y our life's shop window.
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